Apple’s iTunes, for all it’s stated issues with less the stellar video quantity, still has to be a strong attraction for those Movie/TV Studio’s that have yet to partner with it to sell their media.
Case in point, Disney Studio’s recently reported it’s second quarter profits rose 27 percent. Although Disney declined to break out the revenue from it’s sales of movies and TV shows downloaded from iTunes. CEO Robert Iger did offer that thus far iTunes and Disney have sold around 23.7 million TV episodes and 2 million movies.
Disney Movies on iTunes are priced from $9.99 to $14.99 each and Disney TV shows go for about $1.99 per episode. So if you translate the above unit sales to dollars using average prices it would result in $45.7 million ($1.99/episode) in TV episode sales and $24.9 million ($12.49/movie) in movie sales. This would be approximately $70.6 million total Disney iTunes sales, less Apple’s sales commission.
These figures are not a huge part of Disney’s total revenue stream, but it’s still substantial sales that otherwise would not exist.
I would think that studio’s who are sitting on an inventory of digital TV/Movie media would have to be interested in “joining the parade.” Even those who don’t care for Apple’s pricing plan.
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I’m going to follow Kent Newsome’s lead here and say thanks to both Kent and Richard Querin for mentions in yesterdays posts. When I first started blogging in Jan 06 I found these two guys and have been reading and learning from them ever since. They have always been nice enough to share both their comments and their links…plus they don’t hold it against me that I’m a Mac user. :-)
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