Apple and Steve Jobs continue the “green” initiative

by Earl Moore on May 18, 2007

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Being recently accused of not being environmentally friendly obviously hit a nerve with Apple, or at least with Steve Jobs. Not only has Steve come out with public statements outlining the future “green” path Apple is taking, but now Apple is offering a new program that gives schools a chance to recycle their old computers rather than send them to landfills…and they don’t have to be Macs!

The California-based firm also pledged to shoulder most of the burden for the effort. Aside from placing the computers on cargo palettes, schools could take a hands-off approach: Apple would collect the systems itself and destroy anything that could become a security risk if left alone. Tags, serial numbers, and other marks would be removed. Hard drives in particular would be broken into “confetti-sized” pieces, Apple said..

No matter what the motive or motivation for this action, it’s a good effort. Anything companies can do to use their greater resources to improve our environmental situation is a plus.

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