The special media announcement by EMS occurred at 1:00pm London time (8:00am EDT) with Apples’ Steve Jobs in attendance.
EMI announced that they will offer their entire catalog of music, without DRM, at double the current bitrate for higher music quality.
These new offerings will first be offered on iTunes Store starting in May for $1.29 per track or by the album at the current album price (most are $9.99). The current lower bitrate and DRM tracks will still be available for 99 cents. Users who want to upgrade previously purchased tracks to the DRM free higher quality tracks can do so at 30 cents per track.
All of EMI’s videos will drop the DRM and will remain at the same price.
This is a GREAT move by EMI and a wonderful PR win for iTunes.
I hope everyone will support EMI in it’s efforts to eliminate DRM.
You can be sure this blogger will.
Technorati Tags: apple, drm, emi, its, itunes
This is excellent news for consumers, music and movie fans, and for the future of digital content. http://www.hungryflix.com has been offering movie downloads with no DRM for years now and we really belive that DRM is not a solution. It is rewarding to now see the major studios and Apple agreeing with us.