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30
Jan
MP

140 Dell Kiosk to close

No more walking by Dell Kiosk stores in the mall. I always wondered who buys a computer at a kiosk? According to an article in eWeek no one from here on:

Dell, the world’s second-largest personal computer maker will shut the kiosks, mostly in shopping malls, today — a decision the company said fits with its new retail strategy.

The concept has become largely obsolete as Dell last year departed from a 23-year strategy of direct-only sales and its computers are now available in about 10,000 store outlets and online.

I guess it stands to reason that those who don’t change with the times get left behind. Change is the word.

In the past Dell struggled with changing it’s marketing concept but has shown more flexibility since Michael Dell retook leadership about a year ago.

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Posted on: Wednesday, January 30, 2008 at 3:37 pm
Posted by: Earl Moore
Filed Under: Business

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    Comments

    5 Responses to “140 Dell Kiosk to close”

    1. Arturo Lozano on February 4th, 2008 3:11 am

      Ok, you failed to mention the 1000+ people who lost their jobs unexpectedly..

    2. Earl Moore on February 4th, 2008 7:24 am

      Arturo:
      You’re correct. That’s the real tragedy in this closure of Kiosk by Dell…the people who lose their jobs. I haven’t seen an actual number yet, where did you get the 1000+ figure at?

    3. tom on February 5th, 2008 4:38 pm

      its actually around 800. dell will never realease that because we all had to sign agreaments to hide that info in order to get our severnece package.140 stores times 4 or 5 plus all the management and support employees wich total just under a hundred so actually closer to 750 maybe a little more

    4. Earl Moore on February 5th, 2008 4:46 pm

      Tom,
      Thanks for the info…I hope there was a decent severance package.

    5. tom on February 5th, 2008 4:56 pm

      descent if you find a job quick enough

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