The iPhone has no hope of gaining a true foothold in the cellphone marketplace, according to Microsoft CEO Steve Ballmer. The company head told an interviewer at the USA Today that, as with computers, future control of the mobile handset business would primarily depend on software influence rather than hardware. Apple’s insistence on attaching its code to a premium device could prevent it from getting any more than a small percentage of the world’s cellphone user base, Ballmer predicted.
It’ll certainly be interesting to watch the iPhone’s success or lack of this summer. I do think that the Cell Phone Marketplace is extremely competitive and tough. At the same time Apple seems to have the ability to create their own market niches and the iPhone may well do just that. While Steve Ballmer is sure of the iPhones failure, I’m not so sure.