Too often it’s used as the easiest way to management to say they’re collected thoughts and visions for new innovation.¬† Don’t Look to New Ideas for Growth – BusinessWeek – Jeneanne Rae”Idea management” is fine, but it shouldn’t be the starting place for innovationThe main reasons for ideal management not being the key to growth and innovation include:- Too many (ideas) to manage;- Random ideas are not strategic; and- The quest for new growth platforms remains elusive.One of the examples she gives of creating a new growth platform is Apple’s iPod….¬† Where nothing existed in this company formerly known for user-friendly PCs, Apple created something completely new that involved hardware, software, services, and accessories.¬† A recent study by Kaiser Associates said the iPod‚Äîalong with other Apple products affected by its halo‚Äîcreated $70 billion in shareholder value in just three years.Jeneanne provides some guidelines for looking for growth and innovation:- Don’t start with ideas;- An innovation agenda is key;- Great ideas require insights;-Visualization is the primary communication tool.The bottom line is that great companies use a systemic approach to innovation that involves a defined process and operating model.
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