Interesting video of 37signals.  I really like their concepts of design simplicity.

37signals on Why Mac – The Unofficial Apple Weblog (TUAW):
37signals is the company that brought the world Ruby on Rails, Basecamp, and a raft of other Web 2.0 goodies. They did it all on Macs, and Apple has posted a video profiling them and their Mac usage.

Technorati Tags: Apple, Mac, 37signals

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