I was thinking more about customer service and satisfaction. A quick search of the Internet will turn up tons of information on what makes good customer service and what doesn’t. I don’t believe good customer service is terribly complicated. Providing good customer service is basically the act of treating the customer the way you want to be treated. Yes, the “Golden Rule” is really the keystone of good customer service.
So what would this look like?
1. Communications will be prompt and as complete as possible. It also should be in first person if possible. Don’t hide behind the modern technology of electronic communications.
2. Promises are always kept. Don’t make ones you cannot keep.
3. Information your customer wants is provided quickly and completely. Ask to make sure they have everything they need or want.
4. Simplicity is foremost. Make it easy and make it enjoyable, or at least as painless as possible for the customer.
5. Customers importance is recognized and treated accordingly. Give them the individual time and attention they deserve and always treat them fairly.
6. Personal responsible for the customer’s satisfaction is practiced in everything. Understand their needs and take personal responsibility to make things happen for them.
7. Going beyond the normal efforts to help a customer is routine. Make that effort and you will have made a friend of that customer and a friend will come back and tell other friends.
8. Thanking the customer is automatic. Needs no explanation.
Couldn’t these rules be applied to relationships with family, friends, or yes that business customer?
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